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Motul's fame now went far beyond car and motorcycle circles as the company had also specialised in industrial lubricants based on the same requirements of quality and innovation: Motul built close ties with prestigious brands by proposing expressly formulated products to Caterpillar, John Deere, etc.
It also supplied lubricants to several famous OEMs: Citroën, Renault, Simca-Chrysler.
As a leader in the motorcycle lubricants market, it now turned to international markets. The first subsidiary, Motul Deutschland, was opened in September 1980.