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lubricant-en

1953 : MOTUL CENTURY LAUNCHED FOR THE BRAND'S CENTENARY

In France, there were now almost 15,000 points of sale and the brand nurtured its image through its involvement in motor racing. This involvement is still active today and has contributed widely to Motul's brand awareness.
Swan & Finch's centenary was celebrated with the launch of Motul Century, the first truly multi-grade oil on the European market, manufactured in France in the new production unit in Bobigny.
At the same time, to boost its image internationally, Motul supported the 15,000 km expedition in Citroën 2CVs on the tracks of the French Union.